Computer Aided Telephonic Interviews (CATI)

We conduct telephonic interviews using computers, as per project requirements. Computer Aided Telephonic interviews are interviews where the respondents are asked questions over the telephone. The CATI software can generate the random digit telephone number and dial as required.

Here the language and flow of questions has to be kept simple and the answer choices minimal and easy for the respondent to understand and answer. Interview duration is short, usually less than 10-15 minutes

Depth interviews are not suited for this type of survey.

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