Pricing Research

Pricing decisions are extremely important for your firm. Pricing is one of the most important components of your marketing mix, which brings in revenue. Once a price has been set, consumers will often show a great deal of resistance to any attempts to change it. The consumer’s buying behaviour to your product price changes shows the price elasticity of your product. Pricing has important implications for the positioning of your product, its features, and your brand.
  • We Conduct Price Elasticity & Sensitivity Analysis for you.
  • We conduct Brand Price Tradeoff.
  • We conduct Conjoint Analysis of your products, its prices & its features.

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